小さく、静かな、十二の事業の家族。
Twelve ventures · one rhythm · since 2012.
INDIE Group is a holding raising twelve small businesses in Indonesia — a cafe, a kost, a print shop, a music school, packaging, vending — built with a Japanese design mindset: simple, quiet, grounded.
The branding arm of the group — identity, naming, and visual systems for every new venture inside the family.
ブランドと身元
"Less, carefully."
A small print shop opens in Gading Serpong. The whole group begins here.
A few wooden tables, one La Marzocco, and a serious approach to local beans.
Affordable, well-built rooms for students and young professionals. Twelve rooms first.
Packaging studio and renovation arm spin out to serve neighbors and partner brands.
Twelfth venture. A vending machine line stocked with small local makers.
Twelve active brands, two cities, one quiet rhythm. Plenty more to do.
One thing at a time. We believe in services and products that are honest, light to carry, and easy to understand.
No showmanship. Details are designed to be felt — not announced. A whisper is enough when the work is right.
Small businesses that serve their neighborhood first. We grow from one corner shop to the next, never overnight.
A patient, almost Japanese sensibility — applied to twelve small everyday businesses."
INDIE Group is making the case for small, quiet, well-run companies."
A holding that grows the way a neighborhood does — slowly, in good order."
For partnerships, venture collaboration, studio visits, or simply to say hello — we read every letter and reply within two working days.